1. Definitions
Key terms used in this DPA
Capitalized terms have the meanings set out in Article 4 of the EU General Data Protection Regulation (Regulation 2016/679, the “GDPR”) unless otherwise defined here.
2. Scope & Roles
How the parties relate
- Ingesting inbound email matching customer-quote patterns from the Controller's connected mailbox
- Drafting and revising AI-generated quotes on the Controller's behalf
- Sending outbound quote, invoice, and follow-up emails through the Controller's connected mailbox
- Synchronizing customer, estimate, invoice, and payment records with the Controller's QuickBooks Online account
- Posting status notifications to the Controller's connected Slack workspace, where configured
- Maintaining job and quote history and retrieving prior context to assist with future quotes
3. Data Categories
Categories of Personal Data & Data Subjects
- Identification data — name, email address, phone number
- Business contact data — company name, role, billing address
- Communication content — email subject lines and bodies sent to or from the Controller's connected mailbox in connection with a quote
- Commercial data — quote text, line items, prices, invoice numbers, payment amounts and statuses
- Account identifiers — user IDs, customer IDs, and similar identifiers in connected systems (QuickBooks, Slack)
- Technical data — IP addresses, user agents, and timestamps captured in access and audit logs
- The Controller's own customers and prospects who send or receive quote-related emails
- The Controller's vendors, subcontractors, or other counterparties referenced in quote and invoice records
- The Controller's authorized users of the Setell service (employees, owners, bookkeepers)
- Any individual referenced by name or contact detail in email bodies, attachments, or records the Controller imports
4. Duration
How long processing continues
5. Processor Obligations
Setell's commitments as Processor
6. Sub-Processors
Engagement of sub-processors
7. International Transfers
Cross-border data transfers
8. Data Subject Rights
Assistance with Data Subject requests
- The right of access (Art. 15)
- The right to rectification (Art. 16)
- The right to erasure / 'right to be forgotten' (Art. 17)
- The right to restriction of processing (Art. 18)
- The right to data portability (Art. 20)
- The right to object (Art. 21)
- The right not to be subject to a decision based solely on automated processing (Art. 22)
If a Data Subject submits a request directly to Setell, Setell will, without undue delay, forward the request to the Controller and will not respond to the Data Subject directly unless authorized to do so by the Controller or required by law.
9. Breach Notification
Personal Data Breach notification
- Describe the nature of the breach including, where possible, the categories and approximate number of Data Subjects and records concerned
- Communicate the name and contact details of Setell's contact point for the breach
- Describe the likely consequences of the breach
- Describe the measures taken or proposed to address the breach and to mitigate its possible adverse effects
Setell will provide ongoing updates as the investigation progresses and will cooperate with the Controller's investigation and notifications to supervisory authorities and Data Subjects, as applicable.
10. Audit Rights
Controller audit and information rights
- The current security white paper at setell.ai/security
- The current sub-processor list at setell.ai/legal/sub-processors
- SOC 2 Type II reports, once available, on execution of a customary non-disclosure agreement
- Summary results of the most recent independent penetration test, on execution of a customary non-disclosure agreement
11. Return or Deletion
Return or deletion of Personal Data
- On termination of the underlying service agreement, the Controller has thirty (30) days to request export of its Personal Data in a portable format
- After the thirty-day export window, Setell will delete the Controller's Personal Data from production systems
- Backup copies containing Personal Data are purged within ninety (90) days of the termination effective date
- Sub-Processors are instructed to delete the Controller's Personal Data on the same schedule, except where retention is required by applicable law
- Setell will, on the Controller's written request, certify in writing that the deletion has been completed
12. Liability
Liability and indemnification
13. Governing Law
Governing law and order of precedence
14. Contact
Request a signed DPA
Customers needing a counter-signed Data Processing Addendum or wishing to discuss specific terms should contact us. We typically respond within two business days.
For security concerns: security@setell.ai
Standard DPA terms, v1.0.
Effective May 19, 2026. Reviewed at least annually.