Free guide
The SMB Cash Cycle Scorecard
Five RevOps practices, a 7-dimension self-assessment, and a 30-day playbook for service-business owners who are tired of waiting 30 days to get paid for work they finished last month.
- ✓The five practices that move DSO from 31 days to under 17
- ✓The 7-dimension scorecard — rate your shop in 90 seconds
- ✓Acme Fabrication worked example: $57K cash flow lift in one quarter
- ✓30-day implementation checklist
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Score yourself in 90 seconds
| Dimension | 1 — Friction | 5 — Best |
|---|---|---|
| Quote turnaround | >72 hours, often slips | <24 hours consistently |
| Follow-up cadence | Ad-hoc, runs on memory | Automated 7/14/30 on every quote |
| Customer memory | "What did we charge them?" | System recalls per-customer pricing |
| Quote-to-invoice handoff | Re-typed, 1-3 days later | Auto-created on signature |
| DSO (days sales outstanding) | >30 days average | <15 days |
| Customer payment friction | Mail a check | One-click pay (Stripe/ACH) |
| Pipeline visibility | Gut feel and memory | Live dashboard, automatic |
Full scorecard includes the “3 — Emerging” column and scoring guidance.
The math that justifies the read
What’s inside
Ten pages, no fluff. Designed for owner-operators who want a system, not a sermon.
The cost of a leaky cash cycle
Anchored in real numbers: where the 27.5 days actually comes from, and how a $500K shop loses $110K/yr to operations alone.
5 RevOps practices
Quote in <24h · 7/14/30 follow-up · per-customer memory · same-day invoicing · one-click payment.
The 7-dimension scorecard
Self-assess against the Friction → Emerging → Best-in-class ladder. Average your score for your Cash Cycle Index.
30-day implementation checklist
Pick one dimension, lift it one level, re-score next quarter. The discipline that compounds.
Worked example
Acme Fabrication (6 employees, $500K revenue). Q1 → Q2 scorecard lift. $57K in cash flow recovered.
Buyer’s questions
Three questions to ask before you adopt any RevOps tool — including whether you should adopt Setell.
Get the free guide
Email only. No card. The full PDF + the worked example + the 30-day checklist.
Prefer to read it on the web first? Read the full guide as a blog post →