Every trade. One way to quote.
Watch how a quote becomes cash.
The request lands, Setell reads it, prices it from your own numbers, and follows it all the way to reconciled in QuickBooks.
What happens when you click
It prices like you —
and shows its work.
Every line traces to a real, signed quote from your history. When it doesn’t have one, it says so and asks, instead of guessing. Same engine, every trade; it learns your own numbers for each one.
Trusted by businesses across industries
“During pear season we're quoting dozens of shipments a day. Setell knows our line items and pricing history — the AI drafts are accurate enough that we barely touch them before sending.”
“Every waterjet job is custom, so I was skeptical AI could quote them. But Setell learns from our past jobs. After a few weeks, the quotes come back right. I just review and send.”
What slow quoting costs you
Your way
Run it your way,
hands-on or hands off.
Setell meets you where you already work, and does exactly as much as you let it.
Three doors: pick where Setell lives
Three gears: decide how much it does
FREE TOOL
See how much time you could save
Enter your email and we'll send you a breakdown of what manual quoting costs your business.
Trade playbooks
Day one, it already
knows your trade.
Pick your trade and Setell starts with its structure: the questions worth asking on an RFQ, and the lines a quote of yours actually needs. What it never starts with is a price. Those are yours, and it learns them from your books.
The vertical brain
It learns your customers,
and gets sharper every job.
Beyond price: how each customer negotiates, what they remember you for, and how your quotes should look. It starts grounded with your judgment and sharpens with every job you close.
Integrations
The whole shop, connected out of the box.
No new apps to learn. Setell plugs into your existing stack.
More integrations coming soon
Revenue Intelligence
Your whole funnel,
finally measured.
Because Setell runs your quoting, it can show you the numbers you never had time to track: what's in flight, what's stalling, and how long deals really take. Funnel reporting is rolling out through 2026; close-rate trends and cohort benchmarks come next.
Your game tape, and your winning plays.
MCP server is rolling out through 2026; see the agent-native architecture. Working with Anthropic on partnerships; reach out at partnerships@setell.ai.
Built for people who build.
Contractors. Machine shops. Service businesses. Fabricators. HVAC. Landscapers. Anyone who quotes jobs over email.
Pricing
Honest, transparent pricing
Start free, no credit card required. Upgrade when you need more.
Verified & compliant
CASA Tier 2 was independently assessed by TAC Security, a Google-authorized lab; the Google and Intuit marks were granted by those companies. GDPR and CCPA compliance is maintained and documented in-house. Every control — including the ones still on the roadmap — is listed in the trust center.
For bookkeepers & ProAdvisors
Setell pairs perfectly with QuickBooks: an easy conversation, a recurring commission.
QUOTE TO CASH
The whole loop, live today.
The AI quote, the agreement, the e-signature, the invoice, and the payment, each synced to QuickBooks as it happens. One job, one thread, from the first email to paid.
The more of the loop you run, the sharper Setell prices and the better it knows your customers. The jobs you quote today make every future quote faster. Get in early.
Early access
Early — not unfinished.
Setell is live and handling real quotes today. We're onboarding a small founding cohort by hand: founding pricing locked for life, onboarded by the founder, and your real jobs shaping the pricing engine before it's set.
Become a founding operator