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The storm hit Tuesday. Your quote lands next week.

Quoting software for roofing contractors

A homeowner emails about a leak or a hail-beaten roof. Setell reads the request, pre-fills measured roof values from the job address where coverage allows, and drafts a structured quote — tear-off, materials, labor — for you to confirm and send the same day, then invoice in QuickBooks.

See how it compares

Free to start · no credit card · works with QuickBooks & Xero

Roofing sells on speed, and quoting is the slow part

After a storm, every roofer in the county is quoting the same streets. The homeowner signs with whoever puts a clear, professional number in front of them first — and building that number means measuring the roof, working out squares, pitch, and waste, then pricing tear-off, materials, and labor line by line. So the estimate waits for a site visit and a free evening, the adjuster meeting comes and goes, and the job lands with the crew that answered first. The roof isn’t the bottleneck; the quoting is.

How roofing quote with Setell

1
Forward the request
A homeowner or adjuster emails — a leak, hail damage, a replacement they’ve been putting off. Setell reads the request and the scope, no forms to fill in.
2
Get a measured, structured quote
Setell pre-fills measured roof values from the job address where coverage allows — area and pitch, for you to confirm — and drafts the quote in roofing terms: tear-off and disposal, deck and underlayment, materials, flashing, labor.
3
Send, revise, invoice
Send a branded quote with a one-click approval link. When the scope changes after the adjuster’s letter, type the change and the revision engine re-prices it. On approval, it becomes a QuickBooks invoice automatically.

Built for the way roofing actually quote

Measured quotes from the job address
Enter the address and Setell pre-fills measured roof area and pitch where coverage allows, feeding the squares and linear-foot lines directly. You confirm the numbers — it sharpens the estimate, it never replaces your read of the roof.
Tear-off, materials, and labor — not a lump sum
Roof quotes price in squares and sections. Setell drafts with tear-off and disposal, deck and underlayment, materials, flashing and ventilation, and labor kept visible — the structure that survives an adjuster’s reading.
Storm-week speed without storm-week misses
Setell drafts in seconds, so the quote goes out while the competition is still booking site visits — with the disposal and flashing lines that hand-built quotes drop on the busy weeks.
Consistent pricing across the season
Setell learns your real per-square and per-job numbers from your own QuickBooks history and signed quotes, so July’s quotes match April’s instead of drifting with memory.
Quote-to-invoice in one tool
Approval flows straight to a QuickBooks invoice (Xero too), so the paperwork keeps pace with the busiest stretch of the year.
The Roofing playbook · included free

You start with structure, not a blank page

Measured, storm-ready quotes with tear-off, materials, and warranty kept visible. Apply it during onboarding and your quotes start from the lines below — no template-building weekend first. Covers asphalt shingle, metal, flat and low-slope, repairs.

Full Replacement — Tear-offDefault

Tear-off through dry-in, install, and cleanup with flashing visible.

The Full Replacement — Tear-off starter structure: line items with quantity and unit. Every unit price is unset.
LineQtyUnitUnit price
Tear-off & Disposal
Tear-off existing roofing1squaresunset
Dumpster & disposal1lotunset
Deck & Underlayment
Deck repair allowance1lotunset
Ice & water shield1squaresunset
Synthetic underlayment1squaresunset
Roofing
Roofing material1squaresunset
Starter strip1linear feetunset
Ridge cap1linear feetunset
Flashing & Ventilation
Drip edge1linear feetunset
Step & wall flashing1linear feetunset
Pipe boots & penetrations1eachunset
Ridge vent1linear feetunset
Labor
Installation labor1squaresunset
Never prices

A playbook never includes prices. Day one it gives you your trade’s structure; connect QuickBooks and Setell learns from what you actually paid and charged — and shows its work on every line.

See how the pricing engine learns →
Everything the Roofing playbook sets up →

Setell runs on the books you already keep — it reads your history to price, matches your customers, and writes the invoice back on approval. See QuickBooks quoting software or Xero quoting software, see how the pricing engine learns your shop, or browse quoting software for every trade.

Roofing quoting: FAQ

Can Setell measure a roof from an address?

Where coverage allows, yes — Setell pre-fills measured roof values like area and pitch from the job address, and you confirm them before they feed the quote. Where coverage is thin, drop in your own measurements and the quote structure is identical.

Does it handle both repairs and full replacements?

Yes. Repairs draft diagnostic-first; replacements draft as a full tear-off structure — tear-off and disposal, deck and underlayment, materials, flashing and ventilation, labor — with metal and flat systems covered alongside shingle.

Can it keep up during storm season?

That is the point. Setell drafts in seconds and you review from your phone, so the surge of post-storm requests goes out same-day — and the first clear quote in usually wins the roof.

Does it sync to QuickBooks?

Yes. Approved quotes become QuickBooks invoices automatically (Xero too), so billing keeps pace with the storm weeks instead of piling up behind them.

More on quoting for roofing

Why Contractors Lose Half Their Bids Before They Send the Quote
The 24-Hour Quote Rule: Why Speed Predicts Close Rate
The Anatomy of a Quote That Wins

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