Free forever · Save up to 25% annual

Simple, honest pricing

Start free — no credit card, no time limit. Upgrade when you need more volume or QuickBooks sync.

Free
$0/month
Free forever — no credit card required

Full AI experience with a lifetime usage cap. See how good Setell is before you commit.

Get Started Free
  • 10 AI quotes (lifetime)
  • 25 Boxx messages (lifetime)
  • Gmail integration
  • AI quote drafting
  • Customer approval portal
  • Chrome extension
Business
$49/month
or $37/mo billed annually

For owner-operators quoting solo. Full QuickBooks sync and no monthly cap worries.

  • 50 quotes/month
  • 200 Boxx messages/month
  • Everything in Free
  • QuickBooks integration
  • Slack notifications
  • Pricing memory (past jobs)
  • Email support (48hr SLA)
Most Popular
Pro
$99/month
or $79/mo billed annually

Unlimited everything. Full API access and custom PDF templates for high-volume shops.

Everything in Business, plus:
  • Unlimited quotes + Boxx
  • Everything in Business
  • Full QuickBooks two-way sync
  • Custom PDF / DOCX templates
  • API access + agent connectivity
  • Priority support (24hr SLA)

No credit card required for Free · Cancel paid plans anytime · No contracts

Compare plans

FeatureFreeBusinessPro
AI quotes10 lifetime50/monthUnlimited
Boxx messages25 lifetime200/monthUnlimited
AI quote drafting
Gmail integration
Customer approval portal
Chrome extension
QuickBooks sync
Slack notifications
Pricing memory
Full QB two-way sync
Custom PDF templates
API access
Priority support
Start Free

Start free — no credit card, no time limit. Upgrade to Business when you need QuickBooks and more volume. Pro is one click away when you need unlimited everything.

Frequently asked questions

Do I need a credit card to start?
No. The Free plan requires no credit card and never expires. You get 10 AI quotes and 25 Boxx messages to try the full product. Upgrade to Business or Pro when you need more.
What's the difference between Free and paid?
Free gives you the full AI experience with a lifetime usage cap (10 quotes, 25 Boxx messages). Business unlocks 50 quotes/month, QuickBooks integration, Slack, and pricing memory. Pro is unlimited everything plus custom PDF templates and API access.
How does annual billing work?
Annual plans are billed in full upfront — $444/year for Business ($37/mo equivalent) or $948/year for Pro ($79/mo equivalent). Annual plans cancel at the end of the billing period — no mid-year refunds.
Can I switch plans?
Yes, upgrade or downgrade any time from Settings → Billing. Upgrades take effect immediately. Downgrades apply at the next billing cycle.
What counts as a quote?
Each unique job that receives a first AI draft counts as one quote. Revisions to an existing quote (v2, v3, etc.) do not count toward your limit.
Can I switch from monthly to annual later?
Yes. You can upgrade to annual billing at any time from Settings → Billing. The annual rate kicks in immediately and you'll be billed the annual amount, with any unused monthly time credited.

Start quoting faster today

Free forever. Your first quote takes under 2 minutes.

Get Started Free

No credit card required · Cancel paid plans anytime · No contracts