Setell Is Live: AI That Runs Your Quoting

Most service businesses don't lose jobs on price or on the quality of the work. They lose them on speed.

A customer emails asking for a quote. It lands in your inbox between a job site and a supplier run. Two days later you get to it — and by then a faster competitor already booked the work. The job never happened. It never showed up in your books. You never even knew you lost it.

I spent the last year building Setell to close that gap. Today it's live at go.setell.ai.

What Setell does

Setell is the AI that runs your quoting. You forward it a request — or paste one in — and it drafts a complete, branded quote in about 30 seconds. When the customer asks for changes, it applies them cleanly as a new version instead of making you start over. It follows up on the right cadence. And when the job is won, it syncs the invoice and payment straight into QuickBooks.

It's built around three ideas.

Built for your trade

Generic AI doesn't know what you charge. Setell learns your pricing from your own history — including your QuickBooks records — so its drafts sound like your shop quoting, not a chatbot guessing. The more you use it, the sharper it gets, because it's learning your numbers, your customers, and your voice.

Three ways to work

Setell meets you where you already work. Use the polished web app, drive it from your inbox, or call it from an AI assistant you already use. They're three views into one system — a change in one shows up in the others. No "the app version does this, the email version does that."

You set the pace

You decide how much Setell does on its own, and you can change your mind anytime:

• Watch — Setell drafts; you approve every send. This is the default.
• Trust — hand off the routine work, like follow-ups, while you keep the final say on the things that matter.
• Auto — let it run.

Deep on QuickBooks, not just connected

A lot of tools "integrate with QuickBooks." Setell is built around it — matching customers, creating invoices, reconciling payments, and reading your history so it can quote like you do. Clean quote-to-invoice data flows in automatically, which means less re-entry for you and less cleanup at month-end.

For bookkeepers and QuickBooks ProAdvisors

If you advise service businesses, you see the slow-quote problem in their books before they do — thin estimate volume, long gaps between estimate and invoice, lumpy cash flow.

We're opening a Founding Partner Program for the first 25 ProAdvisors and bookkeepers. You get a free account to demo with, your firm's name on your clients' quote portals, and 25% of first-year revenue on every client you bring. Your clients quote faster; their books come in cleaner; you earn recurring revenue for the introduction.

Apply at go.setell.ai/partners.

Start free

There's a free tier — no card required. Connect QuickBooks, forward your next quote request, and watch Setell draft it.

The business runs on your judgment. Setell runs the quoting. You stay in control of exactly how much.

— Andrew, Founder

Ready to quote faster?

Start free — no credit card. See your first AI-drafted quote in minutes.