“ServiceTitan costs $5,000/mo and takes 6 months to set up. Setell costs $49 and works in 5 minutes.”
Feature comparison
$5,000/mo vs $49/mo
ServiceTitan charges $245–398 per technician per month with a $3,000–5,000/mo minimum. Implementation fees run $5,000–50,000. For a 5-person shop, you’re committing to $60K+ in year one before you send a single quote. Setell is free to start and $49/mo for the Business plan. No contracts, no implementation fees, cancel anytime.
Months of onboarding vs 5 minutes
ServiceTitan onboarding takes 2–12 months. You pay your subscription the entire time. Businesses report paying for months before they’re fully set up. Setell’s setup: connect Gmail, send your first AI quote. Total time: 5 minutes.
Built for 100-tech operations, not 5-person shops
ServiceTitan’s sweet spot is 10–200+ technician operations doing $1M–$50M+ in revenue. Their features (Dispatch Pro, AI Voice Agents, Atlas) are powerful but designed for operational complexity that small shops don’t have. For a 1–10 person business, ServiceTitan is a Ferrari when you need a pickup truck.
If you looked at ServiceTitan and it felt like too much
You’re not alone. Every shop that bounced off ServiceTitan’s pricing, complexity, or onboarding timeline is a shop that needs fast, affordable quoting. That’s exactly what Setell is. No 12-month contracts. No $50K implementation. Just AI quoting from your inbox.